Can’t-Miss Promo Product Markets for 2021

After the ups and (way too many) downs of 2020, professionals in the promotional products industry are feeling unsure of which products will be trending in 2021—and of where to find those sweet, sweet sales.  

Here’s the good news, kids: products that enhance self-care, double as PPE and let consumers indulge in luxe living will be even hotter in 2021 than they were in 2020.

Here’s the better news: not only are some industries still thriving, but they’re on track to do more business than ever.

Read on to learn more about the best industries to target this year and the products which pair oh-so-beautifully with them.

1. The Work-From-Home Workforce

As many offices continue to operate virtually, businesses both huge and tiny are on the lookout for products that will keep their employees productive, happy, and motivated (i.e., living their best lives.)

Entice them with items that will help their employees work from home like true bosses, such as the Flight Flap Pro premium phone and tablet holder (yep, it’s not just for flying!) 

Flight Flap Pro premium phone and tablet holder

Designed with functionality in mind, this dope dye-sublimated accessory bends and folds to accommodate almost any work-from-home set-up. Customize it with a full-color logo to keep your brand front-and-center — exactly where it belongs, right?

2. Shipping Companies

Everybody, and we mean everybody, is having more products delivered directly to their homes lately. That means e-tail companies are surging and shipping/logistics companies are running a brisker business than ever before.  

Jump on this trend by looking for your region’s biggest shipping, courier, and delivery companies. They’re likely to be in need of apparel and protective gear for their new employees that can be branded with their logo, as well as thank-you gifts that will help them retain their current awesome workforce.

When it comes to protective gear, look no further than the 1/2″ Polyester Mask Keeper. It’s ideal for delivery drivers who want to safely remove their masks while driving. Secure and convenient, its lanyard can be tailored to any brand’s color palette and customized with a logo.

1/2" Polyester Mask Keeper and Phoenix 2-Ply Dye-Sublimated Face Mask

While you’re at it, why not throw in a new classic: a branded mask. Branded masks protect staff while also acting as a round-the-clock advertisement to customers, making them a win-win proposition. 

The Phoenix 2-Ply Dye-Sublimated Face Mask is a super-soft cloth mask option that looks almost as great as it protects. Brand it with your full-color logo to ensure your new staff make a healthy fashion statement.

As for thanking current employees, what’s a better thank-you gift than something these road warriors can truly use: the 16 oz. Thermos® Stainless King™ Stainless Steel Food Jar? Fit for a king — or queen— it preserves your food for hours, whether your lunch is a bowl of hot chili or a crisp Cobb salad. Nom!

3. The Healthcare Industry

You don’t have to be a rocket scientist to understand that the healthcare industry is busy, busy, busy right now. While they’re likely covered for PPE, items like this 8 oz. Bullet Sanitizer with Pump should be popular in less formal healthcare settings, such as senior living communities. 

To thank frontline workers, look to bath salts, candles, and other products that will promote chill Zen vibes during their much-needed time off the clock!

8 oz. Bullet Sanitizer with Pump

4. Tech Companies

With everyone staying inside, do you know which companies are reaping the benefits? That’s right: tech companies. People are more online than ever, and that’s not exactly hurting their bottom line. 

To reward their employees, who are working harder than ever, steer these companies toward the Think Tank Gift Set. Filled with handmade items, including a 16 oz. wide mouth mason jar wrapped in a handcrafted leather sleeve, a leather-covered mini composition book, a sexy leather wrap bracelet, a laser engraved cube puzzle, and more, this set doesn’t whisper “luxury” — it screams it!

5. Nonprofits

With the pandemic exacerbating many existing social problems, nonprofits need to generate more donations, period. 

To support their promotional outreach, emphasize gifts that will resonate with their typically wholesome, conscientious and health-conscious donor base, such as the brandable 24 oz. Thermos® Hydration Bottle with Rotating Intake Meter. Sleek and ergonomic, its Rotating Intake Meter allows you to track your daily water intake — ensuring that consumers see your logo multiple times a day. Did we mention it ships next day with ZIP-IT?

Budget-limited nonprofits will dig less expensive swag that hits the same notes as this Thermos®, such as this USA made 1 oz. Clear Sanitizer in Round Bottle. Simple and affordable, this merch is also sure to get used, and you can customize the scent!

Finally, nonprofits with staff who work in the field will appreciate the Value PPE Kit. They — or the people they serve — get three one-time-use sanitizer packets in every kit, plus three sets of protective disposable gloves, and one disposable face mask, all conveniently stored in a customizable, branded zip pouch with your full-color label. What’s not to love?

6. The Hospitality Industry

Believe it or not, many restaurants offering take-out are doing just fine, as are inns and hotels with social distancing options (especially those that offer “getaways” outside of urban areas.)

Consumers like these appreciate swag that offers a safety assist, such as the USA made 10 mL. CleanZ Pen Sanitizer. It’s easy to stash in even the smallest bag and will be popular with those who are traveling for business (i.e., big-time hand-shakers). All of our sanitizer ships next day with ZIP-IT too!

Meanwhile, hospitality staff will be well-served by the Rogue Folded 2-Ply Dye-Sublimated Face Mask. With comfy straps and the option to add your full-color branding to one or both sides, this 2-ply mask is perfect for customer-facing staff.

10 mL. CleanZ Pen Sanitizer

7. The Education Industry

School’s not happening in person everywhere, but it will be soon! Even more importantly, adults are also taking far more classes online. According to Inc. Magazine, that’s due to so many people having more time on their hands (well, duh). 

With education brands unusually flush with cash, you may be wondering how to appeal to their customer bases. Two words: personal care. Personal care products have the advantage of appealing to wide swaths of people while also being an affordable entry point for companies that are new to the swag game.

We suggest they kick things off with our SPF 15 Lip Balm in White Tube, which is one of our most popular products. Available in a vast array of flavors, this beeswax-based balm will compel customers to associate your company with sheer deliciousness! Add a logo and you’ve created a fully immersive brand experience for a très affordable price. 

Later this year, education brands will want to invest in comfortable PPE for their staff. Give them hours of painless safety with the Raven 3-Ply Dye-Sublimated Face Mask. Made by Gildan, these masks come with not one, not two, but 3-ply protection. Two sets of ties go around the head and neck, so teachers can do their thing without distracting ear loop aches.

8. Event Planners & Trade Show Organizers

Not every event or trade show was canceled in 2020. Instead, they moved online, a trend that’s likely to continue throughout 2021. 

To make these virtual experiences more, well, real, some special sauce is needed: customized swag that these companies can drop-ship to attendees. 

Capitalize on that need by offering these digitally savvy consumers a tool they’ll love: the Momostick™ Phone Grip. This device attaches to the back of your phone and makes it easier to take high-quality photos, plus it doubles as a phone mount while you drive. Brands can customize the Momostick™ with their logo, rendered in glorious full-color direct print. Tasty, right?

Momostick™ Phone Grip

Pair it with a piece of equipment that’s irresistible to telecommuters and frequent travelers alike: an imprintable 16 oz. Thermos® Guardian Stainless Steel Direct Drink Bottle. It works as hard as you do, keeping hot drinks hot for up to 10 hours and cold drinks cold for up to 24 hours. What else do you need to take over the world?

Download the SnugZ USA Top Trends for 2021!

How Full-Color Face Masks and Accessories Will Help You Express Your Brand

Since the dawn of time people have expressed themselves through their clothing and accessories. Cave people donned their best leather and fur. Queens proudly displayed their finest crown forged from the brightest gold and rarest of gems. Hippies were pretty groovy sporting their bell bottoms in the 70’s too. While sneaker heads patiently wait to order the latest pair of Air Jordan shoes that are dropping at midnight. You get the picture.

Fast forward to the fall of 2020 where we are now 7 months into a global pandemic and the face mask is THE hottest promo item in the Covid-era. They’re the permanent accessory our faces never knew they needed. People are starting to have standards about what kind of masks they wear. So what are the rules?

Rule number one: a mask needs to look good.

Rule number two: a mask needs to be effective and comfortable.

Follow those guidelines and you’ll be okay, but just in case here are a few tips on how full-color face masks and accessories will help you express your brand. Read on!

Show Your True Colors

Can one really have too many face masks? In our opinion, no way! Just like neckties, socks, hats and countless other wearables, you’ll need one for every occasion and some. If you didn’t already know, kids need A LOT of masks. A LOT. OF. MASKS. Be prepared for them to need a new one several times a day, especially going to and from school. Adults on the other hand won’t need quite as many, but will still want a variety to choose from, whether for a more professional look around the office or fun and casual to run errands around town.

Pro tip: keep two baskets around the house, one for contaminated masks and another for clean ones so the family can easily change out coverings.

Now let’s get back to the rules, a mask needs to look good or did you already forget? Your mask is a blank canvas to showcase what your brand is all about and the personality of your people. Show your true colors by choosing your brand design and getting it printed in full color from ear to ear. Not quite sure where to start? That’s completely okay! At SnugZ our world-class design team took care of the hard part for you and created a variety of adult and youth stock patterns. Fit any style with ease.

Titan Jr. Animation

Titan Jr. Dye-Sub Youth Face Mask

  • Make wearing a mask fun for kids during a pandemic
  • Super comfy and cool face masks
  • Kid-friendly sizes (small and medium)
  • Customize with your branding or one of our stock patterns
Dye-Sub Youth Mask Stock Patterns

Titan Dye-Sub Adult Face Mask

  • The people want stylish and comfortable PPE!
  • Gold standard of face masks
  • Cotton underlayer keeps skin cool and comfy
  • On-trend stock patterns
  • Size regular and extra large

Create a Cohesive Message

Don’t sleep on effectiveness and comfort when it comes to face masks. Since people are are wearing them for hours on end comfort is super important. While it may be okay to buy some promo items based on price, PPE absolutely shouldn’t be one of them. An inexpensive pen is one thing, but a protective device to help stop the spread of COVID is a completely different story.

Keep rule number two in mind: a mask needs to be effective and comfortable. Adults want stylish and comfortable PPE and the Titan is the gold standard. Not to mention parents will love the Titan Jr. which features 3-ply construction that keeps kids safe, comfortable, and cool while back at school.

Create a cohesive message while adding even more comfort with accessories like the Mask Keeper Pro, Mask Buddy Elite, or upgrade to one of our new PPE kits. Design a collection of items with your branding to create the perfect promo package to help keep people safe and healthy.

1/2″ Dye-Sub Mask Keeper Pro with Plastic Bulldog Clips

  • Ensure everyone has a mask handy when they need it
  • Dye-sub lanyard keeps masks around your neck so they don’t get lost in the shuffle
  • Bright full-color branding

Mask Buddy Elite 2″ Dye-Sub Head Band with Buttons

  • Crucial for healthcare and essential workers or anyone who wears a mask all day
  • Workers can stay safe without any ear pain
  • Print your logo and branding in bold full color

Back to the Office PPE Kit

  • Help employees feel comfortable physically showing up to work again
  • Ease everyone into the new normal with these essential items
  • Includes: Phoenix face mask, My Fake Finger, and US-made sanitizer

Markets to Target

Truth be told, as you probably already know, face masks are selling themselves. So that must mean that most face mask markets are tapped out right? Wrong. According to ASI’s 2020 Global Ad Impressions Study a staggering 61% of consumers report they don’t yet own a logoed mask. Pause, and read that last sentence again. Queue mind blown emoji. Translation: there is still a huge piece of the promotional face mask pie yet to be had. Here are the top markets to go after:

  1. Education – Everyone from administration to kids
  2. Online Grocery Pickup and Food Delivery
  3. Utilities – Electricity, gas, water, etc.
  4. Home Remodeling
  5. Technology Companies
  6. Finance – Banks, credit unions, lenders
  7. Going Back to the Office – Many businesses are bringing employees back to the office and it’s important to help them feel safe.

Shareable Marketing Materials

Comparing the Titan Jr. and Titan

Dye-Sub Youth Face Mask

Titan Jr.
  • Sizes: small (ages approx. 5-8) medium (ages approx. 9-12)
  • MOQ: 100
  • On-trend stock patterns
  • Elastic face mask straps (not adjustable)
  • 3-ply high quality mask made of 92% polyester / 8% spandex, 130gsm for both exterior and middle layers, and 100% cotton, 90gsm for the interior lining

Dye-Sub Adult Face Mask

  • Sizes: regular and extra large
  • MOQ: 100
  • Adjustable elastic face mask straps
  • Stock patterns designed by our world-class team
  • 3-ply high quality mask made of 92% polyester / 8% spandex, 130gsm for both exterior and middle layers, and 100% cotton, 90gsm for the interior lining

Get in Touch With Us

To order face masks simply send your purchase order to Have any other questions or want to brainstorm ideas? Don’t hesitate to contact us below if you need anything. We’re here for you.