How to Host an Event That People Will Remember

Hosting an event that people will remember can be challenging and (if we’re all being honest) super overwhelming. You’re probably thinking:

“How will I promote it?”

“Will anyone actually come?”

“Chicken, fish or vegetarian?”

“What if my budget isn’t big enough?”

Press pause. Before you answer any of the above questions, let’s go back to the beginning and start with step one.

Here are 4 event planning tips:

1. Audience

Knowing your audience is key to throwing an event that people will remember. In order to create interest for both attendees and sponsors you’ll need to spend time on developing killer content that creates a buzz around your event. Before you begin producing said content and event assets you will want to figure out exactly who it is you are trying to invite.

After the content is built and you have determined your audience, it’s time to spread the word. Technically, there is no right or wrong way to go about enticing people into coming to your event. Start by finding them first.

Promoting your event could look like:

  • Strategically placed posters throughout the community
  • Utilizing major influencers to share the message
  • Targeted online ads
  • Social media posts / Facebook event
  • Press release
  • Having sponsors leverage their audience
  • Industry Associations

Lastly, remember to compile relevant data on attendees during the registration process. Having that information will not only help you grow and understand your audience, but better connect with them in future promotions.

2. Location

Location, location, location. Did we mention location?

On a more serious note, location will make or break your event. It’s really important and sets the tone from arrival to departure.

Some things to consider before making a decision:

  1. Theme
  2. Atmosphere you want to create
  3. Amenities that will be required (rooms for breakout sessions, power, restrooms, food etc.) – List all of these out
  4. Room and board – Most hotels will negotiate for large groups
  5. Space for sponsor booths or tables

3. Speakers

It’s easy to forget that speakers get as much from your event as you are getting from them. Whether it’s exposure for their brand as an individual, meeting attendees or networking with your other VIPs, you have a lot to offer. Having a solid concept in mind before approaching industry experts to speak makes it easier for them to envision their role in your event.  Choose a topic your audience will connect with and be inspired by.

4. Get Creative with a Badge

Some might say it’s all in the details. At SnugZ we say it’s all in the badge.

Oftentimes badges are neglected and event planners settle for a much less appealing sticker name tag with “Parker” scribbled on it.

Do you want your event to be remember as unorganized and cheap? No.

A badge is much more than a name tag. Use that space in a creative way to get your audience engaged!

  • Map out your venue
  • List the conference schedule
  • Run a hashtag or social media contest
  • Go AR like Facebook at F8
  • Tell a story about each attendee
  • Your idea here __________
This is Parker. Don’t be Parker.
Facebook’s F8 AR Badge

Ordering a lanyard without its badge is unnatural. So buy the badge and start planning an event people will remember! Free setup on full-color badges through May of 2018!* Check out Lanyard + Badge options here.

Vegan Flyer
You wouldn’t go vegan without telling everyone. (click to download)
Spacesuit Flyer
You wouldn’t explore the universe without a spacesuit. (click to download)

#VOTEBRITTANY

That’s correct, #votebrittany.

We’re proud to announce our very own Vice President of Sales, Brittany David, is one of two Supplier candidates up for election in PPAI’s Board of Directors class of 2020. It’s a true honor to be nominated for this position. One has to be involved ranging from, but not limited to: regularly attend the PPAI Expo, obtain strong personality and diverse business experience, employee of a supplier in good standing, active in non-industry business professional and community organizations, and be involved with education services on committees, advisory councils, or task forces. She is adored by both suppliers and distributors alike and understands the importance of relationships, integrity and authenticity.

Brittany is prepared for the additional time commitment that will be required of the position and is no stranger to stepping up to the plate. Here at SnugZ USA, she oversees a team of more than 40 sales members and together they not only meet their quarterly goals but exceed them. She is adored by both suppliers and distributors alike and understands the importance of relationships, integrity and authenticity.

 

 

 

Brittany has been a SnugZian for just under five years now; we’re incredibly proud of her and very advantaged to have her on our team. Prior to shining at SnugZ, she got her introduction to the Promotional Products Industry at SAGE as a Tradeshow Management Services Manager. Along with her Promo expertise, Brittany is someone who constantly radiates positive vibes, possesses a loving heart for community service, is a visionary, and will not take “it can’t be done” as an acceptable answer.

Those who know Brittany can vouch for her vibrant personality, dynamic energy, robust work ethic, absorbing smile, and exceptional consideration and passion for the Promotional Products Industry. She is exceedingly instrumental to the success here at SnugZ USA! We know how remarkable she is but also take a look what influencers in our industry have to say about her.

 

 

 

 

 

Brittany David is one of brightest young lights in the promotional products industry. Smart, energetic and a committed team player, she would make an outstanding PPAI board member.”

– Michael M. Woody, President. International Marketing Advantages, Inc. and former  PPAI Board Chair

 

 

 

 

 

 

 

“I have known Brittany David both on a business and personal level for some time and I have never found anyone to be more capable and caring than she is. Her professionalism shines through at work and it is evident that she cares about every client and every order, big or small.

Personally she is a woman of character and value and I am lucky to be able to know her and to call her my friend. She has abilities that take most people years to learn and skills far beyond her years. 

I have had the privilege to serve on the PPAI Board of Directors as a RAC Delegate and again for a four year term and I believe Brittany has everything it takes to do a good job and to lead us into the future.”

– Margie Price, MAS, Premiums Plus Incorporated | PPAI RAC delegate 2002-‘04 |PPAI Board of Director Class of 2009

 

 

 

 

Brittany’s work ethic is second to none, and she takes commitment, drive, and dedication to a whole other level. She has an incredible way of being extremely business savvy while also being a genuine advocate for her customers. 

I have experienced a high level of integrity and strategic thinking that is echoed by many. She has achieved incredible feats during her time in the industry, and she is as ambitious as they come. More importantly, she has the acumen, thought leadership, creativity, and enthusiasm to back it up.”

-Jessica Hutwelker, MAS

Account Manager at Sunrise Identity

 

 

Voting will begin September first and you can access that page by clicking here. Suppliers and Distributors can vote and stay tuned to our blog for updates. Lastly, you can learn more about Brittany’s Campaign and stay informed with her activity by liking her FaceBook page, VoteBrittany.

 

#votebrittany

#ppaibrittany

#teambrittany

What Women Want!


In a world filled with millions of options, we went straight to the ladies themselves to get the skinny on what women REALLY want.

From rhinestone lanyards and wristlets, to fold over elastic head bands that can take you from the gym to casual wear, and even to our portable keychain lip-gloss, your brand is sure to get noticed in one of these eye catching styles!

Put a little sparkle into your campaign and make anyone feel like a VIP! Grab attention, make an impression and give them something to talk about with SnugZ.

Summer Sunscreen Special!

The summer season is in full swing, so we need to think about protecting ourselves in the outdoors. Sunscreen would be the perfect promotional item for your next giveaway or event.

As it just so happens, here at SnugZ USA we are bringing you an opportunity to bring out on the ‘sun’ without ‘burning’ a hole in your pocket. Take advantage of your 10% less EQP pricing on 5 of our favorite sunny day sunscreens. Products range from spray with insect repellent for outdoor events, to our traditional sunscreen with a carabineer clip to take on the golf course.

No matter what the occasion this summer, you’re protected with SnugZ!

Fashionable Promotion?

SnugZ’s line of fold over elastics is a simple, universal accessory to wear with any outfit, for any occasion. Worn by many celebrities, our handmade elastics are the latest trend. Not only are they completely versatile, but they won’t leave a dent in your hair like traditional hair elastics.

Available in three, easy-to-wear sizes and five colors to match any logo and outfit; we have the perfect accessory for your promotion. Fold over elastics also make the perfect gift, in a 3-pack or 5-pack option.

Make a statement to commemorate a bachelorette or birthday party with these custom-printed bands. The uses are endless! Get your hands on this trendy item before it’s too late.

Prevention in Pink

 

The Susan G. Komen foundation reported that in 2013, “There will be 232,340 new cases of invasive breast cancer (this includes new cases of primary breast cancer among survivors, but not recurrence of original breast cancer among survivors) and 39,620 breast cancer deaths.”

October is right around the corner! How will you show your support for Breast Cancer Awareness month?

From walks, charity events, and company sponsored fundraisers, make sure you’re prepared with all of our “pink” merchandise.

Spreading awareness is key and SnugZ USA has you covered with all the latest personal care products. Show your support the pink way and get ready for Breast Cancer Awareness month!

Breaking Ground 2013

We are excited to announce that we have broken ground on our new, state-of-the-art facility in West Jordan, Utah! We had a ceremony to celebrate this milestone. Construction phase is scheduled to be complete in the winter of 2013.

SNUGZ USA Announces Expansion Plans in West Jordan, UT

March 19, 2013. Salt Lake City based company; SnugZ USA Inc., has just broken ground on their newly acquired 10 acre plot in West Jordan City.  SnugZ USA currently operates out of 3 different manufacturing sites and will consolidate into one brand new state-of-the-art building with a foot print of approx. 120,000 square feet. The construction phase is scheduled to be complete in the winter of 2013.

“It is critical we think about the space we need when planning for the future,” said company CEO Brandon Mackay, “Having all three sites in one location not only improves our efficiency, but also gives us the opportunity to increase our production capacities and make it easier to continue our unique culture under one roof”.

Founded in 1989, SnugZ USA had its beginnings in a humble attic in Utah.   The company has grown from 5 to 330 employees and is recognized as an industry leader in the manufacturing of lanyards, eyewear retainers, health & beauty products and food gifts in the promotional products industry.

Festive Food Fun

What do you think of first when the holiday season rolls around? Unless you’ve been holed up in a cave every November and December for the past 20 years, one of your first thoughts should be to make a bee line to the fridge, pantry, bakery, or wherever else you get your holiday foodie fix.

After all, why do you think New Year’s resolutions were invented? From the first slice of pumpkin pie on Thanksgiving, my stomach flips into holiday vacation mode with a five-week forwarding message going straight to my gut. It might not be the healthiest holiday tradition around, but it sure beats caroling or ice-skating (both of which I consider “scientifically proven” to be more hazardous to your health).

At SnugZ, we honor this holiday tradition and in the true spirit of the season, we’ve got everything you need to suffice the festive food fixation of you, your clients, or your business.

A colorful assortment of chocolate-covered goodies including Bridge Mix, pretzels, and candy will bring some holiday cheer to even the biggest Scrooge. Don’t forget our Delightful jellies and gummies either!

Baked goods are another holiday staple. With Tempting brownies and cookies like snickerdoodles (how could you not love something named “snickerdoodle”), you’ll be the hit of your promotional event, seasonal tradeshow, or company party.

Wash it all down with a Steamy cup of joe or hot cocoa and you’re guaranteed one merry little tummy.

So come on holidays, you throw the event and we’ll supply the goodies. Our SweetZ products are the best corporate stocking stuffers, thank you mints, and all around holiday treats out there.