Character Traits: Variations in Natural Leather

NO TWO HIDES ARE ALIKE

With every order, the Traverse craftsman starts with the raw ingredients – a piece of leather and a brand logo.

But instead of working with detailed blueprints, the master crafts his work one stitch and cut at a time. Just enough

structure to provide a template while still leaving room for improvisation and creativity. The result is not only

the longest lasting promotion you’ve ever seen, but one which elicits a visceral response above and beyond mere function.

Traverse has emerged as more than a great promotional product – it’s an emotional charge to the senses.

 

CHARACTER TRAITS

Variations that are found in natural leather make for a truly unique promotional product. Traverse leather goods elicit a

response each time they are shared and used. It’s a piece that will be kept and integrated into your life for years to come.

Learn more about each leather characteristic below.

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WRINKLES

When an extra thick piece of leather is bent back on itself naturally, it adds character that creates dimension. It’s true what they say, a wrinkle merely indicates where a smile has been.

 

 

 

 

 

 

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SCARS

These are heralded events in the lives of our cows and bulls – a tussle with the tough mesquite bushes, a battle, a run through the barbed wire fence. Typically these will surface as long thin black lines. The appropriate response is a nod of respect for a fight well fought.

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STRETCH MARKS

These serve as an indication of life. Stretch marks occur with extremely fast growth or living large and in charge. Either way it means this animal was at the top of the metaphorical food chain. Share the glory and the gluttony.

 

 

 

 

 

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CALLOUSES

And you thought the raised teats on a Longhorn were just for good looks? Callouses provide a great guard that limits scrapes and cuts as the cow walks through fields of prickly cacti. Callouses are the result of these life patterns, rubbing that itchy spot with your horn or sleeping on your side. See? Habits do make a difference. They will appear as small, circular, smooth markings.

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INSECT BITES

These are visible signs that we’re not the only ones who battle tiny jaws, stingers and suckers. They may appear as tiny black or off-colored spots. Stand in stoic appreciation of the creature who was unable to slap a mosquito with its hoof.

 

 

 

 

 

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VEINS

One of the key marking of a well marbled leather hide are veins. Note to be confused with a blood pumping body builder caught in a Vesuvius moment. Hmmm…Vesuvius Veins. It sounds like an iconic rock band or a really nice piece of leather.

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We invite you to explore our new Traverse line which includes journals, notebooks, wallets, accessories and more.

Traverse: Fueld Films Story

Embark on a Fueld Films Journey

Recently, a distributor customer of ours called seeking unique promotional items for a client that truly embodied our craftsman mantra and literally does no other type of advertising except for promotional items. We wanted to tell their story. See first hand the power of promo products on set with Fueld Films.

“It’s kind of odd, but we don’t do any advertising. The only kind of marketing we do is promotional products. That’s it.”

Brady, Fueld Films

#TraverseLife

Sunscreen: Pretty Much the Greatest Summer Promo Ever Invented

Rocky

For many of us, depending on where you live in the world, days are becoming longer and temperatures are rising. SUMMER! Don’t worry; there’s no need to keep your excitement contained! Yes, summer is right around the corner and with that excitement it’s easy to forget about that inevitable and dreaded first burn. We’re not talking about that insult from the bully in 7th grade that you finally have a comeback to. Think more along the lines of an ugly and red full body sun tattoo. Ouch! Remembering the pain yet?

Summer is the greatest thing invented since electricity, sliced bread and John Stamos! Which brings us to our next point: sunscreen is pretty much the greatest summer promo ever invented. You may be asking yourself, why? Here’s an easy answer to your question, because EVERYONE uses sunscreen!

UV Rays & Compliance

If there’s one thing even your grandma knows best about summer it’s that the sun’s UV laser beams are threatening to penetrate your luscious skin with the fury of 20 Sylvester Stallone’s in the latest Rocky re-boot.

 

UV is short for ultraviolet. According to skincancer.org both UVA and UVB rays penetrate the atmosphere and play an important role in conditions such as premature skin aging, eye damage (including cataracts), and skin cancers.  At SnugZ USA our sunscreen formula and ingredients are always kept up to date with compliance standards. Rest assured, you can count on us to deliver a sunscreen product that is safe, PABA free, and USA Made in an FDA Registered facility that will protect from harmful UV rays.

UV Diagram

Case Study & Event Ideas

A distributor customer of ours called a few weeks ago seeking a unique promotional item for a local mountain bike race series. Their client explained: “I want a giveaway that truly connects with our riders. Something they’ll use throughout the summer at every race.”

Duo Bottle with Carabiner
Instantaneously, we both knew that the Duo Bottle with SPF 50 Sunscreen fill, SPF 15 Lip Balm and Carabiner (ZSUNPL19D –ZLBPWT) would deliver exactly what the race director wanted and more. Racers are stoked to have these for the 2017 season and they plan on ordering more to stock on their race website!

Not only is sunscreen great for MTB racing, but here are some other great ideas:

  • 5Ks
  • Marathons
  • Rock Climbing
  • Universities
  • Outdoor Events
  • Ski & Summer Resorts
  • Tradeshow Giveaways
  • Recreation Centers
  • Much More!

Summer can be cruel, don’t forget the sunscreen – Watch the MediaHive Video

Color Blocking



Colors affect us in countless ways – mentally and physically, consciously and subconsciously.

Psychologists suggest that color impression can account for 60% of the acceptance or rejection of a product or service. Good color choice can make all the difference and accounts for an increase in brand recognition by 80%.

With our SweetZ line, a full offering of color blocking is available in numerous fill options, which not only allowing you to customize your product based off of the color of your logo, but also make the color parings endless!

The 5th Sense


Everyone knows what the smell of fresh cut grass is, or the sound of the ice cream truck rolling down the street, the feeling of an ice cube in our hands or what neon lights look like at night. But when was the last time you had a delicious freshly baked cookie, or tasty treat? Chances are, you could tell us when and where, because an individual’s sense of taste is a powerful way of triggering a memory.

The holiday season is right around the corner and what better way to connect with your customers then by hitting all 5 senses? Sight, sound, touch, smell, and taste! Taste seems to be the most complicated barrier to break, but why is it so important?

When someone tastes something enjoyable, like a candy or cookie, a positive feeling occurs. When people often think back to the particular food item they ate, it takes them back to the same experience they had while eating it. Giving that personal, and yet subconscious, touch will ultimately be the reason you are remembered.

Our SweetZ are perfect for any occasion or opportunity to create a lasting impression.

Why choose SnugZ USA Lip Balm?

Why choose SnugZ USA Lip Balm do you ask?

Lip balm is the perfect addition to any gift bag or on top of any counter display. Not only is it an item that people will love, but lip balm provides the perfect opportunity to promote your services at the same time!

  • Lip balm is great at any time of the year!
  • Our lip balm is used 1-8 times a day and lasts 3-9 months. Making over 1,000 impressions for under $1.
  • People enjoy lip balm and use it regularly. Choosing a high quality SnugZ USA balm will give you the option to choose the flavor, color and container, making it a product people will want to show and share with others.
  • USA made and QCA compliant!
  • Lip balm is not gender specific and appeals to everyone. It’s found in everyone’s purses and pockets.
  • With a low cost lip balm, it’s easy to distribute and promote your brand to a large mass of people at a very low cost.
  • With lip balm being a smaller item, it’s easier to ship and transport, no matter the event!
  • With the thousands of container, flavor and color options, you can change the look on every order.

 

More bang for your buck with SnugZ USA lip balm!

Freight Special

It seems that nowadays all we seem to be running out of is time. Time we could be spending on a proposal or a meeting with a new client. Time shouldn’t be wasted on shipping!

Here at SnugZ USA we believe that our 3 day freight orders should be available at the cost of ground rates. Have your dye sublimated lanyards shipped from east to west, or your screen printed lanyards from west to east in 3 days flat!

No use wasting time and money worrying, when you could be giving people better and faster customer service! Starting at 250 pieces and all the way up to 2500, you are sure to save the day, and your wallet.

Be a hero with our new freight special today!

Summer Sunscreen Special!

The summer season is in full swing, so we need to think about protecting ourselves in the outdoors. Sunscreen would be the perfect promotional item for your next giveaway or event.

As it just so happens, here at SnugZ USA we are bringing you an opportunity to bring out on the ‘sun’ without ‘burning’ a hole in your pocket. Take advantage of your 10% less EQP pricing on 5 of our favorite sunny day sunscreens. Products range from spray with insect repellent for outdoor events, to our traditional sunscreen with a carabineer clip to take on the golf course.

No matter what the occasion this summer, you’re protected with SnugZ!

Why choose compliancy?

 

In the promotional marketing industry, it is important to stress the value of compliancy for many reasons. First and foremost, “It’s the law,” states Richard Massey, in charge of Regulatory Affairs at SnugZ USA. “We ensure that we have done what we can to make our products safe.”

It is essential to create a safe environment for our employees and our customers. In doing so, we are one of the only lanyard, personal care, and food and gift facilities to be Quality Certification Alliance (QCA) accredited. We meet the QCA high standards for quality, are compliant, and socially responsible.

According to the QCA website, the “QCA Accreditation is a process of comprehensive validation that confirms a promotional products supplier has processes in place intended to detect and deter any non-compliant product from entering the marketplace. The QCA Certification Process harmonizes the ever-increasing array of compliance tools, identifies the most rigorous standards, measures these standards, and continuously revises and updates the measures and methodology to reflect evolving concerns. Accreditation / Certification is granted to companies who complete an independent third-party audit and comply with stringent standards, which are based upon a combination of state and national laws, international standards and industry-accepted best practices that are recognized for their strength and effectiveness by QCA Accredited companies, the promotional products industry and end-user clients.”

Having this accreditation of compliancy guarantees our customers a quality product they can trust. Our products have a low risk for potential recall issues, in turn, reducing cost and wasted time. This also allows us to improve products and standards within the industry, while making a positive environmental impact.

We don’t think compliancy is a choice; it’s a professional responsibility.

A Brand Pursuing Manufacturing Excellence

Starting out as a company making custom eyewear retainers in 1981, their innovative spirit has helped to grow them into a large full scale facility, producing promotional items from lanyards to a full line of personal care items.

Through the years, SnugZ has perfected the process of manufacturing, not only creating a product of quality, but one that customers trust and know will arrive on time.