What you should know about Corporate Gifting Trends!

According to a recent study conducted by the Advertising Specialty Institute on annual corporate gift giving, companies expressed that they had budgeted to spend about $43, per current or prospective customer, on products such as branded food gifts, wine bottles and desk accessories.

Besides giving gifts to customers, companies also plan on spending roughly $50 per employee, including gift cards, food/beverages, to apparel and cash bonuses.

In total, 6 in 10 companies plan on rewarding clients and employees this year.

“Everyone appreciates being remembered and recognized, which is why smart companies choose to recognize faithful customers during the holidays with a special gift that says, ‘Thank you for your business’,” says ASI CEO Timothy M. Andrews.

So what can we do to try and help corporate gifting trends this year?

  • Gift Sets
    • Here at SnugZ USA we offer a ton of gift options from our Nut Gift Set, featuring our yogurt covered pretzels and roasted almonds for those sweet and salty cravings. To our DIVAZ gift set which includes our signature shimmer sunscreen, lotion, and berry lip shine!
    • If you are feeling creative you can bundle our products and even create your own!
      Choose from our large assortment of packing options and you pick the fills!
  • Options at the right price point
    • With items starting under a dollar, it’s easy to show people you appreciate them even in the simplest of ways!

The main goal of gift giving is to show appreciation and to encourage relationship development. So help companies share the love this season!


Stats also acquired from the Nation Retail Federation, Yahoo and Splashscore.

For more information about ASI’s survey, contact Nate Kucsma, ASI’s market research director, at nkucsma@asicentral.com.

Leave a Reply

Your email address will not be published. Required fields are marked *