Everyone knows what the smell of fresh cut grass is, or the sound of the ice cream truck rolling down the street, the feeling of an ice cube in our hands or what neon lights look like at night. But when was the last time you had a delicious freshly baked cookie, or tasty treat? Chances are, you could tell us when and where, because an individual’s sense of taste is a powerful way of triggering a memory.
The holiday season is right around the corner and what better way to connect with your customers then by hitting all 5 senses? Sight, sound, touch, smell, and taste! Taste seems to be the most complicated barrier to break, but why is it so important?
When someone tastes something enjoyable, like a candy or cookie, a positive feeling occurs. When people often think back to the particular food item they ate, it takes them back to the same experience they had while eating it. Giving that personal, and yet subconscious, touch will ultimately be the reason you are remembered.
Our SweetZ are perfect for any occasion or opportunity to create a lasting impression.