Color Blocking

Colors affect us in countless ways – mentally and physically, consciously and subconsciously.

Psychologists suggest that color impression can account for 60% of the acceptance or rejection of a product or service. Good color choice can make all the difference and accounts for an increase in brand recognition by 80%.

With our SweetZ line, a full offering of color blocking is available in numerous fill options, which not only allowing you to customize your product based off of the color of your logo, but also make the color parings endless!

The 5th Sense

Everyone knows what the smell of fresh cut grass is, or the sound of the ice cream truck rolling down the street, the feeling of an ice cube in our hands or what neon lights look like at night. But when was the last time you had a delicious freshly baked cookie, or tasty treat? Chances are, you could tell us when and where, because an individual’s sense of taste is a powerful way of triggering a memory.

The holiday season is right around the corner and what better way to connect with your customers then by hitting all 5 senses? Sight, sound, touch, smell, and taste! Taste seems to be the most complicated barrier to break, but why is it so important?

When someone tastes something enjoyable, like a candy or cookie, a positive feeling occurs. When people often think back to the particular food item they ate, it takes them back to the same experience they had while eating it. Giving that personal, and yet subconscious, touch will ultimately be the reason you are remembered.

Our SweetZ are perfect for any occasion or opportunity to create a lasting impression.

SweetZ Success

My old roommate is a teacher at one of the nearby middle schools, and we lived together for 3 years. Every Christmas, we’d gather around the kitchen table and go through all of the swag she’d receive from her students.

The gifts ranged from new dry erase markers, pens, pencils and restaurant gift cards to homemade caramels, taffy and uggh…apples.

Bad gift for teachers...

The best gift of all came straight from the “best gifts for teachers” handbook (if there was one), from the school district.  They gave her SweetZ gift boxes filled with nuts, chocolates and cookies!

Best gift of all for teachers!

I remember thinking how beautifully the package was wrapped, and the boxes were perfectly tied up with organza ribbon.

I know the gift basket wasn’t for me, but there was no way my roommate could enjoy those delicious chocolate covered cinnamon bears, and chocolate chip cookies & chocolate covered bridge mix all by herself, so I was happy to step in and help out! SweetZ gift baskets still bring us together years later around Christmastime!